About the role
At Salesforce, the company has integrated Fin, an AI customer support platform, to enhance customer experiences across various channels. The team focuses on developing narratives and messaging strategies that resonate with target industries, especially enterprise clients, to drive market success. The role involves crafting compelling stories and assets that highlight Fin's capabilities and trustworthiness, supporting sales and marketing efforts.
The position requires a senior product marketing professional who can translate audience insights into tailored messaging and marketing materials. Daily tasks include creating web content, sales decks, demos, and campaign messaging, while collaborating closely with sales to understand customer needs and feedback. The role demands a blend of strategic thinking, storytelling, and technical understanding of AI technologies.
Candidates should have over six years of experience in B2B SaaS marketing, with a proven track record in industry-specific messaging and enterprise marketing. They must be adept at working across functions, developing frameworks, and iterating quickly based on field feedback. The work can be remote or on-site, with a focus on delivering high-impact marketing assets that support rapid product and market growth.