About the role
Gorgias is seeking a Demand Generation Manager to lead their marketing efforts in Toronto, focusing on building a new, efficient demand gen function. The role involves creating and executing multichannel campaigns, including paid media and email nurture programs, to generate leads and support sales. The team emphasizes AI integration to streamline operations and improve campaign performance, with the manager expected to be a strategic, hands-on marketer.
The candidate will be responsible for developing campaign strategies, optimizing landing pages, and establishing pipeline targets. They will work closely with sales and product marketing teams to convert messaging into effective campaigns and use AI tools daily to enhance productivity. The role requires a proactive builder mentality, resilience, and the ability to operate independently in a fast-paced, evolving environment.
This is a full-time, hybrid position that offers the opportunity to shape a demand gen function from scratch at a rapidly growing e-commerce support company. The ideal applicant has 3-5+ years of experience in B2B tech marketing, with strong skills in paid media, multichannel campaigns, and automation. Experience with AI tools, HubSpot, and working in high-growth or chaotic environments is considered a plus.