Senior Product Marketing Manager, Vertical Solutions

At Cresta, a company pioneering AI-driven customer experience solutions, the Senior Product Marketing Manager for Vertical Solutions will focus on scaling the company's positioning and go-to-market strategies across multiple industries, primarily Travel & Hospitality and Telecommunications. This role is embedded within the marketing team and involves crafting clear, differentiated narratives that resonate with various stakeholders in these sectors. Cresta's platform integrates conversational AI and real-time agent augmentation to enhance customer interactions across channels.

The role requires building a repeatable vertical marketing framework that supports multiple industries, enabling efficient expansion into new sectors. The manager will lead efforts to establish Cresta as a thought leader through strategic content, events, analyst relations, and customer stories. Collaboration with product, sales, solutions, and marketing teams is essential to develop industry-specific strategies that drive pipeline growth and revenue. The position demands a balance of strategic insight and hands-on execution to address complex industry challenges.

Candidates should have at least seven years of product or solutions marketing experience, including managing multi-industry go-to-market motions and deep knowledge of Travel & Hospitality or Telecommunications. Strong communication, research, and project management skills are critical, along with the ability to analyze market data to influence product roadmaps and positioning. The role offers hybrid or remote work options across various US locations and emphasizes competitive compensation and comprehensive benefits.