About the role
At Talkdesk, the Marketing Operations team plays a crucial role in ensuring marketing efforts translate into measurable pipeline growth. The team manages the marketing technology infrastructure, including automation tools, integrations, and data workflows, to support campaign and account-based marketing initiatives. The role involves maintaining system health, troubleshooting issues, and optimizing processes to improve marketing efficiency and effectiveness.
The specialist will own the orchestration of account-based marketing signals, translating intent data into automated actions across platforms. They will design workflows that incorporate AI to evaluate signals and generate dynamic lead scores and routing decisions. Building comprehensive account profiles from behavioral and third-party data is also a key responsibility, enabling targeted and relevant follow-ups.
Candidates should have 3-5 years of experience in B2B SaaS marketing or revenue operations, with hands-on skills in marketing automation, CRM, and API integrations. They must be capable of deploying AI-powered workflows and coaching non-technical colleagues on new tools. The role is remote, with a focus on system reliability, data integrity, and empowering marketing teams through automation and self-service resources.