About the role
At Strella, a company revolutionizing market research through AI-powered interviews and insights, the GTM Engineer role is integral to the go-to-market team. This position focuses on building and optimizing systems that convert buying signals into sales pipeline, automating workflows, and scaling successful growth strategies. The engineer will work closely with sales, marketing, and customer success teams to enhance revenue generation through data-driven automation and AI.
Day-to-day responsibilities include developing AI workflows using large language models and APIs to automate account research, outreach, and follow-up tasks. The engineer will also maintain and evolve the infrastructure connecting various GTM tools like HubSpot and Lemlist, ensuring reliable data flows and scalable automation. Experimentation and measurement of new GTM plays to improve pipeline efficiency are key aspects of the role, which is based in Strella's New York City office with a hybrid work model.
Candidates should have over five years of experience, including at least three years in GTM engineering or related technical roles, with proven success in building automation and AI-driven workflows. Familiarity with B2B sales and marketing processes is essential, along with strong collaboration skills to communicate technical concepts to non-technical stakeholders. Experience with Strella's tech stack and startup environments is a plus, as the company offers a dynamic, fast-paced setting with significant growth opportunities.