About the role
At Hiya, a company focused on enhancing trust and effectiveness in business voice communications, the Senior Web Marketing Manager role is integral to the marketing team. This position centers on evolving Hiya's website strategy to align with the emerging AI-driven buyer journey, ensuring the site effectively supports SMB and enterprise customer engagement and drives high-quality sales conversions. The role involves shaping the website's narrative and performance across global markets, emphasizing measurable impact on demand generation.
Day-to-day responsibilities include owning the website roadmap, managing conversion rate optimization through A/B testing and personalization, and translating marketing campaigns into compelling web experiences. The manager collaborates closely with technical teams to maintain platform architecture and implements SEO, GEO, and localization strategies to enhance discoverability and user experience. They also oversee web analytics and attribution to connect site performance with sales pipeline metrics, ensuring continuous improvement and alignment with business goals.
Candidates should bring 5-7 years of experience in digital marketing or web conversion management, preferably within B2B SaaS, with proven expertise in CRO programs and modern marketing technology stacks like CMS, Google Analytics, and HubSpot. A strong understanding of SEO, web analytics, and basic front-end skills is essential. The role suits a performance-driven marketer with a passion for web UX, localization, and integrating AI into marketing workflows, working in a hybrid setup based in Seattle.