About the role
At Hiya, the focus is on enhancing business communications by making calls more trusted and effective, supporting enterprises and telecom segments globally. The Demand Generation Manager role is integral to the marketing team, driving full-funnel programs that generate pipeline and revenue growth. This position involves strategizing and executing paid, digital, and campaign operations to build a predictable demand engine that aligns marketing efforts with sales goals.
Day-to-day responsibilities include owning demand generation strategies, running integrated campaigns combining paid media and content, and optimizing performance through data-driven experimentation. The role requires managing target account segmentation, attribution reporting, and collaborating with agencies to maximize budget and creative impact. The manager will work closely with product marketing and sales teams to convert interest into qualified opportunities, leveraging AI tools to enhance marketing workflows.
Candidates should have 4-6 years of experience in B2B SaaS demand generation or growth marketing, with proven success in multi-channel campaigns and pipeline growth. Strong skills in digital acquisition platforms, funnel analytics, and marketing technology like Salesforce and HubSpot are essential. The role is hybrid based in Seattle, emphasizing ownership, transparency, and continuous improvement within a diverse and inclusive company culture committed to employee growth.