Marketing & GTM Data Analyst

At Deepgram, a leader in Voice AI technology providing advanced speech-to-text and text-to-speech APIs, the Marketing & GTM Data Analyst role is integral to the Marketing Operations team. This position focuses on building and owning the analytics and reporting functions that drive go-to-market strategies. The analyst collaborates closely with marketing, sales, product, and revenue operations teams to deliver insights that inform investment and growth decisions.

Day-to-day responsibilities include automating GTM analytics using AI tools, defining and maintaining marketing and sales KPIs, and measuring campaign and sales play effectiveness through detailed cohort and attribution analyses. The role requires strong SQL skills, experience with multi-touch attribution, and the ability to reconcile data across multiple systems like Salesforce and HubSpot. The analyst also develops dashboards and reports that provide clear narratives for leadership and ensures data quality and consistency.

Candidates should have a solid understanding of B2B sales funnels and marketing motions, with 3-5 years of experience in marketing or revenue analytics, preferably in B2B SaaS environments. Familiarity with AI-native analytics workflows, attribution tools such as Dreamdata, and experience with partner attribution or intent data are advantageous. The role is fully remote within the USA and demands adaptability to a fast-paced, AI-driven work culture that values curiosity and diverse perspectives.