About the role
At Sierra, a company specializing in customer-facing AI agents, the marketing team plays a crucial role in shaping the company's global campaign strategies. The Integrated Marketing Lead will oversee a diverse portfolio of marketing initiatives, including digital, offline, and account-based programs, aimed at generating pipeline and expanding existing customer relationships. This role involves close collaboration with sales, product marketing, and regional teams to align efforts with business goals.
The ideal candidate will have extensive experience in digital marketing, demand generation, and managing large-scale campaigns, especially within enterprise SaaS or AI sectors. They will be responsible for translating business priorities into effective marketing programs, managing budgets, and using data analytics to optimize performance. Leadership skills are essential for building and guiding a high-performing team, with a focus on innovation and automation.
This position is based on-site in San Francisco, requiring a senior professional with over 12 years of experience in marketing. The role demands strong cross-functional communication, strategic thinking, and familiarity with AI-powered marketing tools. The successful candidate will be instrumental in driving Sierra’s growth by creating impactful, measurable marketing initiatives that resonate across diverse markets and customer segments.