Vertical Marketing Manager, Home Services

At CallRail, the company specializes in a lead engagement platform that helps businesses track and manage their marketing-driven calls, chats, and forms. The role of the Vertical Marketing Manager for Home Services involves developing tailored strategies for various subverticals like roofing, HVAC, and landscaping, ensuring targeted messaging and positioning. The person will work closely with multiple teams to align efforts and drive growth in this fast-moving market.

Daily responsibilities include owning the performance metrics of the home services segment, analyzing data to identify trends, and advocating for market-specific needs. The manager will serve as the market expert, providing insights on customer behavior, competitors, and industry dynamics, and translating these into actionable strategies. They will also represent the company at industry events and build relationships within the home services community.

Candidates should have 4-6 years of strategic marketing experience, preferably in home services technology or related fields, with a proven track record of end-to-end strategy ownership. Strong analytical skills, excellent communication, and the ability to influence cross-functional teams are essential. The role can be based in Atlanta with a hybrid work setup, combining remote work with onsite collaboration, and is a freelance contractor position.