Vertical Marketing Manager, Automotive & Emerging SMB Verticals

At CallRail, the company specializes in a lead engagement platform that helps businesses manage calls, forms, and chats, focusing on automotive and small business markets. The role involves developing strategies, owning market performance, and collaborating across teams to tailor messaging and positioning for these verticals. The person will be responsible for understanding industry trends, customer needs, and competitive dynamics to drive growth and market presence.

Daily activities include analyzing market data, creating customer personas, and advocating for market-specific features and initiatives. The role requires building relationships with sales, product, and marketing teams to align efforts and ensure market insights influence product development and campaigns. The candidate will also represent the company at industry events and maintain a deep understanding of the automotive aftermarket and emerging SMB segments.

Candidates should have expertise in automotive or SMB markets, strong strategic and analytical skills, and the ability to communicate insights effectively. The position is based in Atlanta with a hybrid work setup, and it involves ownership of a portfolio of markets, requiring a proactive, owner-like mindset. The role is suitable for experienced professionals who can lead cross-functional initiatives and influence company direction in these verticals.