Sr. Director, Marketing Strategy, Analytics & Innovation

Twilio, a prominent cloud communications company, is seeking a Sr. Director to lead its global marketing strategy and analytics team. This role centers on converting large volumes of data into clear insights that enhance customer engagement and drive business growth. The position involves guiding the future direction of marketing efforts and managing a team focused on data-informed decision-making within a remote-first setup based in the US.

The role entails developing and implementing marketing strategies grounded in thorough customer understanding, overseeing planning cycles, and ensuring efficient allocation of marketing budgets to maximize returns. Collaboration with marketing, finance, and go-to-market teams is essential to synchronize growth strategies. Additionally, the leader will keep an eye on industry trends to uncover new growth opportunities and address competitive challenges, encouraging innovative approaches and impactful results.

Applicants should bring over a decade of experience in marketing strategy or analytics, including significant leadership experience. Expertise with analytics platforms such as Tableau and Salesforce is required, along with excellent communication and teamwork skills. While an advanced degree is advantageous, Twilio welcomes candidates from diverse backgrounds who offer fresh perspectives and a strong focus on customer needs.