About the role
At Twilio, a leader in cloud communications, the Senior Field Marketing Manager role focuses on driving regional marketing efforts across the UK and Nordics. This position is part of the marketing team responsible for creating impactful event strategies that accelerate sales pipeline and revenue growth. The role involves close collaboration with sales leadership to align marketing initiatives with business goals, emphasizing high-touch, targeted events and partner activations.
Day-to-day responsibilities include designing and executing localized events such as C-level dinners, technical workshops, and roadshows in key tech hubs. The manager will oversee event logistics, content localization, and speaker coordination while managing relationships with vendors and partners. They will also measure event success through commercial metrics and ensure follow-up processes convert engagement into qualified sales opportunities, supporting enterprise account teams with targeted campaigns.
Candidates should have 5–7 years of experience in enterprise software or SaaS field marketing, with a strong understanding of the UK and Nordics markets and event ecosystems. Excellent communication skills and commercial acumen are essential, along with proficiency in CRM and marketing automation tools. The role is remote-based in the UK, with expected travel around 25–30% for in-person engagements. A bachelor's degree or equivalent experience is required, and familiarity with account-based marketing is a plus.