About the role
Yoodli, based in Seattle, is seeking a VP of Marketing to lead its marketing efforts as part of the executive team. The company specializes in AI-driven communication coaching tools that help individuals improve their skills and assist organizations in upskilling their workforce. The role involves building a demand generation engine, managing product positioning, and enhancing brand visibility to support rapid growth towards $100M ARR.
The successful candidate will oversee all marketing functions, including demand generation, product marketing, brand building, and partner marketing. They will be responsible for creating measurable marketing strategies, developing a marketing measurement model, and leading a team of four across various marketing disciplines. The role requires a hands-on leader who can execute campaigns and develop the team to scale the marketing efforts.
Candidates should have experience leading marketing in a B2B SaaS company during its growth phase, with a proven ability to build trusted measurement models and articulate a compelling marketing vision. Strong communication skills for engaging with executives and boards are essential, along with expertise in AI-native marketing tools. The position offers a hybrid work environment, competitive salary, bonus, and equity, with a focus on bold experimentation and strategic leadership.