Backtrack
AI notetaker that captures and structures meetings at trade shows and hosted buyer events.
About Backtrack
Backtrack turns scheduled meetings into proof of value by capturing real conversations and generating structured data that helps organizers and sponsors justify attending again. It provides AI-transcribed notes tailored for hosted buyer programs, turning conversations into CRM-ready intelligence for easier follow-up and ROI reporting. All data is encrypted in transit and stored securely in the cloud, with a clear path to opt-out and compliance considerations.
Features
- Captures scheduled meetings automatically using event devices, without extra staff work
- AI-generated transcripts tailored for hosted buyer programs and bustling venues
- Structured summaries with buyer intent, objections, priorities, and next steps
- CRM-ready data and follow-up insights to support ROI storytelling and renewals
- Data encrypted in transit and stored securely in the cloud
Who Is It For?
- Event organizers running hosted buyer programs and trade shows
- Sponsors and exhibitors seeking concrete ROI proof from meetings
- Attendee marketing and sales teams needing accurate follow-up data
Use Cases
- Turn meetings into CRM-ready intelligence to prove event value
- Provide sponsors with structured data to support ROI storytelling
- Enable stronger renewal conversations with evidence-backed follow-up data
Get in touch to quantify your event ROI with Backtrack