About the role
PolyAI develops advanced conversational AI solutions designed for enterprise use, supporting complex dialog systems across numerous languages and countries. The Senior Marketing Manager for EMEA will lead regional marketing initiatives, collaborating with sales, partnerships, and global teams to drive growth and engagement within the market. This role is integral to expanding the company's presence and influence in the region through strategic planning and execution.
The position involves organizing and managing a variety of marketing activities such as in-person events, virtual webinars, and targeted campaigns that resonate with local audiences. The manager will be responsible for budget oversight, setting measurable goals, and ensuring smooth coordination with sales teams to optimize lead management and reporting processes. Vendor relationships and adaptation of global marketing efforts to regional specifics are also key aspects of the role.
Ideal candidates will bring several years of experience in B2B marketing, particularly with technical or developer-focused products, and have a proven track record in leading regional marketing strategies within EMEA. Familiarity with transitioning business models from product-centric to sales-driven approaches is important. A deep understanding of regional market dynamics, compliance requirements like GDPR, and proficiency with CRM and marketing automation tools are essential. The role is based in the UK with flexible working arrangements and requires occasional travel for events.