About the role
Rime, a company specializing in conversational voice models for customer-centric brands, is expanding its marketing team in the San Francisco Bay Area. The Demand Generation role involves creating and managing strategies to attract and convert technical and business buyers, including product and engineering leaders. The focus is on building a robust pipeline through targeted campaigns, ABM initiatives, and optimizing channels for maximum impact.
The candidate will be responsible for developing a demand engine aligned with revenue goals, understanding buyer preferences, and crafting compelling messaging across various formats and channels. They will also work on enhancing visibility in AI answer engines and search platforms, ensuring Rime's presence is prominent in relevant digital spaces. Collaboration with founders, product teams, and sales is key to shaping effective campaigns and strategies.
Ideal applicants will have a proven track record of establishing demand functions at high-growth B2B companies, demonstrating impact rather than just experience. They should be adaptable, resourceful, and able to measure and refine channel performance continuously. Strong communication skills and a team-oriented mindset are essential, with a willingness to work onsite a few days weekly to foster collaboration and drive results.